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Search results for “Google Hotel Ads”
Google analyzes historical data and makes recommends by new tools
08/29/2018
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4:00:16 PM
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By entering a destination and selecting specific or flexible dates, Google Flights will search through thousands of possible destinations, analyzes their historical flight prices and then highlights cities with good deals in green.
Localized content for bookings from China – a must for foreign hotels
08/09/2018
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7:37:28 AM
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Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
WayBlazer closes shop, cites lack of funds and time
07/27/2018
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4:55:03 PM
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WayBlazer was launched in 2014, founded by Travelocity founder and Kayak founding chairman Terry Jones and Manoj Saxena, former general manager of IBM Watson.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018
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7:39:30 AM
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Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
AccorHotels Chief Brand Officer: ‘We Need to Watch Google and Amazon Carefully’
06/14/2018
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5:31:31 PM
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In order to compete with the likes of Google and Amazon, AccorHotels has transformed itself from a primarily midscale- and economy-hotel owner/operator into an asset-light “lifestyle travel platform”.
OTA and metasearch go homogeneous, search coming to an end?
05/21/2018
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7:54:12 AM
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The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model.
Major factors impacting hotel website conversion and solutions
02/05/2018
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8:31:38 PM
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Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
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